I am very excited to announce the launch of Aim-Smart – premier data processing software that leverages the latest in technology available. Founded in Denver, Colorado, Aim-Smart was created to change the way businesses view data management. Our company vision is to make data accessible to users at all levels throughout any company. Composed of experts in the field of data quality software, our team has numerous years of experience, programming, processing and working with data from the position of the user. Through our effort and vision we aim to innovate how business data quality software works.

Our signature product, Aim-Smart, an Excel add-in, allows users to Smart Match, Smart Parse and Smart Standardize data without relying on IT personnel or powerful servers. We know that when each individual within a company has immediate access to the data they need, performance of the entire company benefits. To maximize Smart Matching Aim-Smart utilizes fuzzy matching features; this allows for human inconsistencies, which are a constant challenge to accurate matching. In addition, Aim-Smart offers other features that facilitate the user in streamlining and sorting their data from different sources. These features, such as Genderize and Zap Gremlins, help by asserting to varying percentages the gender of customers based on name and remove difficult or unwanted characters from data, respectively. Aim-Smart was developed so that any business user can easily process data on their own computer, within the comfort of Excel, using this powerful plug-in.

Accuracy is vitally important when dealing with data. Government agencies often change laws on what financial records need to be reported by a company. Issues occur when a company has different departments that function almost independently of one another. In these cases there are opportunities for miscommunication regarding payments going to, or being received from, outside individuals. Records often need to be compared and analyzed so that proper information can be reported. A high level of accuracy is required in these instances. Severe fines, or worse, can result when companies report incorrect information. This is why we at Aim-Smart are focused on delivering the highest level of accuracy for data matching.
We understand that every person within a company can be more effective given the best-possible information. One issue that affects efficiency company-wide is not having the proper information when it is required. As an example, suppose Susan is testing several theories on how to increase exposure in different demographic areas. Waiting for Lilly, the systems analyst, (and possibly server availability) to get the job done will result in valuable time wasted, not to mention various discussions back and forth regarding exactly what’s needed. However, if Susan is able to access the data she needs and perform the data quality functions required without being forced to rely on Lilly, she can get her job done sooner and ultimately the company benefits. In order to bridge the divide between Susan and her data, Susan needs tools that she can work with without in-depth IT experience.

We are excited for every business to experience the power Aim-Smart brings to the individual business user. We are looking forward to helping all companies maximize time and resources in their companies. We are committed to be the best at what we do, and change the way businesses operate by increasing access to high quality data placed directly in the hands of the end users. Come experience Aim-Smart and feel the power of Data Quality Now.